Social media helps cleaning businesses get 2 to 5 new clients per month for free. The best platforms for cleaners are Facebook, Instagram, and Nextdoor. This guide covers what to post and how to get followers.
Why Should Cleaning Businesses Use Social Media?
Most of your future clients are on social media every day. They scroll through Facebook, Instagram, and Nextdoor looking for local services. If your business is not there, they will find your competitors instead.
Social Media Builds Trust Fast
People hire cleaners they trust. Social media lets them see your work and read your reviews. This builds trust before they ever call you.
It Costs Nothing to Start
You do not need to spend money on ads. A free Facebook page and Instagram account are enough to start. Post good content and clients will come to you.
Benefits of Social Media for Cleaners
- Free exposure — reach hundreds of local people every week
- Build trust — show your work and share client reviews
- Get referrals — happy clients share your posts with friends
- Stand out — most cleaners do not use social media well
- Book directly — clients can message you right from the app
Which Social Media Platforms Work Best for Cleaning Companies?
Not every platform is worth your time. Focus on the ones where your ideal clients spend their time. Here is how they compare.
Platform Comparison
| Platform | Best For | Audience | Time Needed |
|---|---|---|---|
| Local groups, reviews, ads | Homeowners 30 to 65 | 20 minutes per day | |
| Before-and-after photos | Homeowners 25 to 50 | 15 minutes per day | |
| Nextdoor | Neighborhood referrals | Local homeowners | 10 minutes per day |
| TikTok | Viral cleaning videos | Younger viewers 18 to 35 | 30 minutes per day |
Facebook Is Your Top Priority
Facebook is the best platform for cleaning businesses. You can join local community groups and answer questions. You can collect reviews on your business page.
Facebook groups are where homeowners ask for cleaner recommendations. Be active in these groups and people will remember your name.
Instagram Shows Off Your Work
Instagram is a visual platform. It is perfect for before-and-after cleaning photos. These photos grab attention and prove your skills.
Use Instagram Stories to show your day. Post quick clips of you arriving at a job or packing your supplies. This makes your business feel real and personal.
Nextdoor Connects You With Neighbors
Nextdoor is a social network for neighborhoods. People use it to find local services. A good recommendation on Nextdoor can bring you 3 to 5 new clients.
Claim your business page on Nextdoor. Ask happy clients to recommend you there.
TikTok Is Optional but Powerful
Cleaning videos do very well on TikTok. A single video can get thousands of views. But most TikTok viewers are younger and may not hire cleaners yet.
Use TikTok only if you enjoy making short videos. Do not force it if video is not your thing.
New to marketing? Read our guide on how to market your cleaning business. It covers many more ways to get clients.
What Type of Content Should Cleaning Businesses Post?
The right content attracts clients and builds trust. The wrong content bores people and wastes your time. Here is what works.
Content Ideas That Work
| Content Type | Example | Why It Works |
|---|---|---|
| Before-and-after photos | Dirty kitchen to sparkling clean | Shows your skill with proof |
| Cleaning tips | How to remove soap scum fast | Builds trust and authority |
| Client reviews | Screenshot of a 5-star review | Social proof from real people |
| Behind-the-scenes | Packing your supply bag | Makes your business feel personal |
| Special offers | 10 percent off first cleaning | Drives people to book now |
| Quick videos | 30-second time-lapse of a room | Gets high views and shares |
Before-and-After Photos Are King
These photos get the most likes, comments, and shares. Take a photo before you start cleaning. Then take one from the same angle when you are done.
Good lighting makes a big difference. Open curtains and turn on all lights. Use your phone camera in landscape mode for the best look.
Cleaning Tips Build Your Reputation
Share simple cleaning tips your followers can use at home. This makes people see you as an expert. When they need a cleaner, they will think of you first.
Keep tips short and easy to follow. One tip per post is enough.
Client Reviews Create Social Proof
Ask happy clients if you can share their review. Screenshot the review and post it with a thank-you message. This shows new followers that real people love your service.
How Often Should You Post on Social Media?
Posting too little means people forget you. Posting too much can annoy your followers. Here is a good schedule to follow.
Weekly Posting Schedule
| Day | Nextdoor | ||
|---|---|---|---|
| Monday | Cleaning tip | Before-and-after photo | -- |
| Tuesday | -- | Story: behind-the-scenes | Reply to neighbor questions |
| Wednesday | Client review post | Cleaning tip graphic | -- |
| Thursday | Engage in local groups | Story: quick video clip | -- |
| Friday | Special offer or promotion | Before-and-after photo | Share a helpful post |
Consistency Matters More Than Frequency
Three good posts per week beats seven posts one week and none the next. Pick a schedule you can stick to every week. Set a reminder on your phone so you do not forget.
Batch Your Content
Take several photos during one cleaning job. Then you have content for the whole week.
Spend 30 minutes on Sunday planning your posts. This saves time during busy workdays.
How Do You Get Followers Without Paying for Ads?
You do not need a big budget to grow your following. These free methods work well for cleaning businesses.
Join Local Facebook Groups
Search for community groups in your area. Join 5 to 10 groups where homeowners are active. Answer questions and be helpful without pushing your business.
When someone asks for a cleaner, you can respond. If you have been helpful in the group, people will support your response.
Ask Clients to Follow You
After every cleaning job, ask your client to follow your page. Most happy clients are glad to do it. Hand them a card with your social media names on it.
Use Local Hashtags
On Instagram, use hashtags for your city or neighborhood. Examples include your city name plus "cleaning" or your neighborhood name plus "house cleaner." Local hashtags help nearby people find your posts.
Cross-Promote Your Accounts
Share your Instagram posts on Facebook. Mention your Facebook page on Nextdoor. Put links to all your profiles in your email signature.
This drives traffic between all your accounts.
Engage With Other Local Businesses
Like and comment on posts from other local businesses. Real estate agents, property managers, and home stagers are great connections. They can refer clients to you.
Social media is just one way to grow. Read our guide on how to get cleaning clients for 15 more proven methods.
How Do You Use Before-and-After Photos to Get Clients?
Before-and-after photos are the most powerful content for cleaning businesses. They prove your skills in a way words cannot. Here is how to take great ones.
How to Take Great Before-and-After Photos
- Pick the dirtiest area — kitchens, bathrooms, and ovens make the best subjects
- Take the "before" photo first — do not move anything before you shoot
- Use good lighting — open blinds and turn on all lights
- Shoot from the same angle — stand in the exact same spot for both photos
- Take the "after" photo last — make sure everything is spotless and dry
Get Permission First
Always ask your client before taking photos. Most clients say yes when you explain why. Tell them it helps your business grow.
Never include personal items or faces in your photos.
Post With a Strong Caption
Write a short caption that tells the story. Mention how long the job took. End with "Send us a message to book your cleaning."
Should You Run Paid Social Media Ads?
Paid ads can bring clients faster than free posting. But they cost money and need careful planning. Here is what you need to know.
When to Start Running Ads
Do not run ads right away. First, build a good profile with at least 20 posts and some reviews. Then test a small ad budget of 5 to 10 dollars per day.
Facebook Ads Work Best for Cleaners
Facebook lets you target people by location, age, and home ownership. You can show your ad only to homeowners within 10 miles. This means your money goes to the right people.
What a Good Ad Looks Like
- A strong before-and-after photo — this grabs attention in the feed
- A clear offer — such as "Get 20 percent off your first cleaning"
- A simple call to action — "Send us a message to book today"
- Your service area — name your city or neighborhoods
Ad Budget Guide
| Monthly Budget | Expected Leads | Best For |
|---|---|---|
| $100 to $200 | 10 to 15 leads | Solo cleaners testing ads |
| $200 to $500 | 15 to 30 leads | Small teams ready to grow |
| $500 or more | 30 or more leads | Established businesses scaling up |
Track Your Results
Write down how many messages each ad brings you. Calculate how much each new client costs you. If an ad brings clients for less than 15 dollars each, keep running it.
What Social Media Mistakes Should Cleaning Businesses Avoid?
Many cleaning businesses waste time on social media because they make simple mistakes. Here is what to avoid.
Posting Only Promotions
No one wants to follow a page that only sells. Mix in helpful tips, fun photos, and personal stories.
Follow the 80/20 rule. Post 80 percent helpful content and 20 percent promotions.
Ignoring Comments and Messages
When someone comments on your post, reply quickly. When someone sends a message, respond within one hour. Slow responses lose you clients to faster competitors.
Using Low-Quality Photos
Blurry or dark photos hurt your image. Take photos in good light with a clean phone camera. Wipe your lens before you shoot.
A clear photo builds trust. A blurry one destroys it.
Not Being Consistent
Posting every day for a week then disappearing for a month does not work. Pick a schedule and stick to it. Even two good posts per week beats random posting.
Buying Fake Followers
Fake followers never become clients. They make your account look suspicious. Grow your following the real way with good content and local connections.
Forgetting to Add Contact Details
Every profile needs your phone number, service area, and hours. Make it easy for people to hire you. Add a link to your booking page in your profile.
Getting clients is only half the battle. Learn how to keep your cleaning clients coming back every week.