Free Cleaning Service Price Calculator

Estimate how much to charge for any cleaning job. Enter property details, select your cleaning type, and get an instant price range based on industry data.

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How to Price Your Cleaning Services Profitably

Setting the right price is the difference between a struggling side gig and a thriving cleaning business. Here is what you need to know.

Common Pricing Models for Cleaning Businesses

There are three main ways to price cleaning services, and the best one depends on your business model and clientele. Most successful cleaning companies use a combination of these approaches.

  • Flat rate pricing gives clients price certainty and rewards your team for working efficiently. Most residential cleaners charge $120-$300 per visit depending on home size.
  • Hourly rates ($25-$90 per cleaner per hour) are simpler to calculate but penalize efficiency. Use hourly math internally, but present flat rates to customers.
  • Per square foot pricing ($0.05-$0.25/sq ft) works well for commercial and janitorial contracts where spaces vary significantly in size.

What Your Price Should Cover

Many new cleaning businesses underprice because they only think about labor. A profitable price needs to account for every cost in your business.

  • Direct labor costs including wages, payroll taxes, and workers' compensation insurance
  • Cleaning supplies and equipment depreciation (typically 5-10% of labor costs)
  • Travel time and vehicle expenses between job sites
  • Business overhead: software, marketing, insurance, phone, and administration
  • Profit margin of 30-50% on top of all costs to grow your business

Tips for Pricing Deep Cleans and Specialty Services

Deep cleanings, move-in/move-out cleans, and post-construction cleanups command significantly higher prices because they require more time, specialized skills, and additional supplies.

A deep cleaning typically takes 1.5x to 2x as long as a standard cleaning. Move-in/move-out cleans are similar in scope to deep cleaning but often include additional tasks like cleaning inside all cabinets and appliances. Post-construction cleanup is the most demanding and should be priced at 2x to 3x your standard rate.

How to Raise Your Prices Without Losing Clients

If you have been in business for a while, your prices probably need to go up. Here is how to do it without losing your best clients.

  • Give at least 30 days' written notice before any price increase takes effect
  • Increase prices by 5-10% annually to keep up with rising costs and inflation
  • Emphasize the value you provide: reliability, consistency, background-checked cleaners, insurance
  • Offer a loyalty discount or package deal to long-term clients to soften the increase
  • New clients should always get your current (higher) rates from day one

Cleaning Pricing FAQ

How much should I charge for house cleaning?
Most house cleaning businesses charge between $100 and $300 per visit, depending on the size of the home, the type of cleaning, and your local market. Standard cleanings for a 2-bedroom home typically range from $120 to $180, while deep cleanings can run $200 to $400 or more. The key is to price based on your costs (labor, supplies, travel, overhead) plus a healthy profit margin of 30-50%.
Should I charge by the hour or a flat rate?
Flat rate pricing is generally better for profitability and client satisfaction. Hourly rates ($25-$90 per cleaner per hour) penalize you for being efficient — the faster you clean, the less you earn. Flat rates reward efficiency and give clients price certainty upfront. Use hourly calculations internally to estimate your costs, but present a flat rate to the customer.
How do I price a deep cleaning vs standard cleaning?
Deep cleanings typically cost 1.5x to 2.5x more than standard cleanings. A standard cleaning covers routine tasks like vacuuming, mopping, dusting, and bathroom sanitization. Deep cleaning adds detailed work like scrubbing grout, cleaning inside appliances, washing baseboards, and sanitizing high-touch areas. Move-in/move-out cleanings are priced similarly to deep cleans, and post-construction cleanup commands the highest rates at 2x to 3x standard pricing.
What should I include in my cleaning service price?
Your cleaning price should cover direct labor costs (wages for cleaners), cleaning supplies and equipment wear, travel time and fuel, insurance and bonding costs, business overhead (software, marketing, admin), and a profit margin. Many new cleaning businesses underprice because they forget to account for supplies (typically 5-10% of labor), insurance, and overhead. A good rule of thumb is that your price should be at least 2x your direct labor cost.

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